A business venture under a Middle East Business Group for the Manufacturing, Trading, Marketing, Distribution and Online E-Commerce Sales of Internationally Branded Own Perfumes, Cosmetics, Personal & Beauty Care Products across India & MENA region initially and planning to expand its wings globally by 2025.

For this purpose, a company limited by shares is incorporated under The Companies Act, 2013( 18 OF 2013) on 27 November 2018.